
Newly elected Republican National Committee Chairman Michael S. Steele plans an “off the hook” public relations offensive to attract younger voters, especially blacks and Hispanics, by applying the party’s principles to “urban-suburban hip-hop settings.”
The RNC’s first black chairman will “surprise everyone” when updating the party’s image using the Internet and advertisements on radio, on television and in print, he told The Washington Times.
I don’t care how they try to re-invent themselves. As long as they’re the “Grand Old Party” it’s just a bunch of rich white men.

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I’m not sure what this article has to do specifically with hip hop as he just wants to focus on younger demographics…is hip hop affiliated with this just because Steele is black?