Taking a cue from the cellphone industry, an upstart South African airline is selling flights by the minute and allowing customers to buy tickets and book flights via text message.
Airtime Airlines takes to the sky later this month, offering three flights a day from its base in Durban to Johannesburg, Cape Town and Port Elizabeth. Passengers purchase minutes much like they would for a prepaid cell phone and redeem them for a ticket. Fees are assessed according to the length of the flight — say, 75 minutes for the run from Durban to Johannesburg — and could save as much as half of what competing airlines charge.
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